Recently, the BOHO Décor representative team went on a business trip to the US to update interior market trends, visit potential customers, and meet our furniture export partners. We always improve and optimize our products to keep up with the market needs.
America – A potential furniture market for Vietnamese brands
BOHO Décor’s 2023 field trip to the US furniture market marked an important step in updating market trends. Our team spent a lot of time at the High Point 2023 furniture fair to better understand the US furniture market and consumer behavior here.
Unlike European and Asian markets, American consumers prioritize convenience and more minimalist design. Because the product life cycle in this market is short, consumers often change furniture after a short period of use, so reasonable price becomes an important factor. Although the American also being influenced by the economic depression, they are still a potential consumers with the ability to bring great profits.
BOHO Décor’s opportunities and strengths in this market
Strict requirements for quality, output, and certifications for green materials and production processes make the US one of the most demanding markets for furniture. At the same time, these are also the strengths that BOHO Décor possesses.
BOHO Décor Factory
Our factory is certified with ISO 14001:2015 for Environmental Management System, ISO 45001:2018 for Health Safety System, and ISO 9001:2015 for Quality Management System and is the first furniture factory in Vietnam to achieve LEED GOLD certificate issued by the US Green Building Council. Furthermore, our furniture products are FSC certified – protecting and developing forests.
This is BOHO’s affirmation of choosing sustainable development associated with environmental protection and bringing the brand’s reputation to the international market. In addition, with a large number of well-trained and closely monitored workers, we always meet the standard and timeline of every project.
Creative design team
Our interior designers are constantly updated with the latest interior trends. We regularly organize product orientation sessions, training to improve skills, attend fairs and exhibitions to continuously survey the market. Since then, we are committed to always creating impressive, trendy and most suitable interior products for customers.
Skillfull Production team
BOHO’s construction team has extensive experience in producing loose furniture for many large projects and always gets through all the strict standards of investors to deliver the most perfect construction products.
Implementation plan post-audit
Mr. Le Phuc Gia Thinh – from the export business department of BOHO Décor shared
We’ve got some promising openings in the US market, but we’ve got to be prepped and primed to seize them. To make these opportunities real, we need to lay the groundwork first. So, over the next couple of years as we step into the international scene, we’re gonna be all about fine-tuning product design, getting our processes shipshape, rigorous product testing, nailing down quality standards, and staying in sync with market demands. Only when we have all those conditions can we take advantage of the opportunity
BOHO Décor’s 2023 field trip to the US furniture market provided an in-depth look at the furniture market here and the opportunities that BOHO is holding. With strengths in quality and design, along with a talented team and future deployment plans, BOHO Décor is ready to bring quality Vietnamese interior products to the world.
Let look back at the memorable moments of our trip
