Each year on Traditional Day, the Ecosystem has an opportunity to look back on the journey we’ve traveled and get ready for a new chapter filled with greater ambition and stronger determination. On this meaningful occasion, Founding Chairman Nguyen Ba Duong sent a heartfelt letter to all employees, delivering powerful messages and clear direction for the next phase of growth.
In his letter, the Chairman recognized that Vietnam is entering a transformative period, driven by bold decisions such as provincial mergers, increased public investment, and the development of regional economic, technological, and industrial hubs. The renewed activity on construction sites nationwide signals a strong revival of the building industry.
However, the Chairman also acknowledged that this is a time of intense selection and competition. Only businesses with clear strategies, strong internal capacity, and the ability to adapt quickly will continue to survive and thrive. He emphasized the importance of resilience and the power of a lean, focused, and professional team:
“Binh quý thần tốc, không quý đông; quân quý tinh nhuệ, không quý nhiều.”
“Swift action outweighs large numbers. A small, elite force is more valuable than a large, unfocused one.”
From a strategic perspective, all our efforts are moving toward a shared goal: optimizing resources, improving operational efficiency, and creating lasting value for both the business and its people.
For BOHO, the Chairman’s message is a meaningful reminder of the path we are committed to: focusing on quality, putting people at the center, streamlining operations, and maintaining a warrior mindset in every project.
Traditional Day is not only a celebration of our heritage, but also a time to awaken our inner strength and renew our collective spirit. BOHO is proud to be part of this family, where every project reflects the aspiration to contribute to society and the determination of a united, capable team.
Wishing the entire Ecosystem a meaningful Traditional Day, filled with energy, optimism, and unwavering confidence for the road ahead.
