BOHO Décor has constantly been exporting BOHO-branded furniture to consumers in America.
Market Evaluation by BOHO Décor
According to Mr. Le Phuc Gia Thinh, International Business Manager at BOHO Décor: “The U.S. market is large in scale, with high consumption for all product lines from affordable to mid-range and high-end. It is challenging to summarize the U.S. market in a few lines, but it is indeed a demanding and trend-driven market.”
Challenges faced and initial success
BOHO is a newcomer in the highly competitive U.S. wooden furniture export market. Pararrelly, the shipment of a total of 24 containers of furniture thus far serves as evidence of our initial success.
In the effort to introduce a Vietnamese brand to a demanding market like the United States, BOHO has sourced unique materials for this order, passed stringent inspections (achieving FSC certification), and optimized the production process. Moreover, BOHO has demonstrated its commitment to progress and attention to detail by addressing the challenges related to electrical standards in U.S. furniture, including usage habits and the arrangement of electrical devices within the furniture.
Additionally, expanding to B2C business model required BOHO to adapt to new packaging methods to protect products, ensuring they reach the end consumer safely with zero to minimal damage. With every cargo shipped, is another chance for us to optimize our shipping procress for future projects. Ultimately, BOHO team has found effective solutions to optimize the export process, contributing to customer trust and satisfaction.
What’s next?
Mr. Le Phuc Gia Thinh commented: “BOHO Décor considers the U.S. market to be a potential room for development in the time ahead. This means that BOHO must create opportunities by enhancing production efficiency and developing collections that meet customer needs while retaining the unique BOHO Décor identity.”
Shortly, BOHO Décor promises to expand its presence in the U.S. market through various approaches, leveraging its strengths such as an internationally-scaled factory, a highly skilled design and production team, and a long-term development plan.
